The main cause that you wanted an opt in email list is to direct people to your list that are prospects, and you want solid prospects. Solid prospects are people who are most likely to purchase your products in the future. Once you use a double opt in list, you are almost guaranteed to get a high quality number of subscribers on your list . Within your list will be people looking for information made available by you .

Using a double opt in list, you may end up having a smaller list of say, only 4000 thousand subscribers , but they more then likely will be very keen for the data you are offering . Then in-turn these subscribers are most likely to react to advertisements posted on your ezine, ending up in greater residual income for your trouble .

What would you prefer, having five hundred thousand universal prospects, or having 4000 high quality prospects who are interested in buying your products? You want to spend more time focusing on prospects (eighty pct of your time) that are truly interested in what you are offering . With the remaining twenty percent you can spend some time on leads that may end up buying from you .

Keeping down the number of complaints of spam your host receives is one of the advantages provided by a double opt-in list. Major ISP’s may ban your domain name if you are charged with Spam accusations too often. It makes a lot of sense to always set up a double opt in list when ever possible. This can be easily caried out when you use one of the more reputable email marketing companies available for posting newsletters and ezines.

An email marketing software auto responder company like GetResponse  is a great company ( used by World Internet Summit Speakers) that will show you how to set up an automatic double opt in email. It’s very easy, just click a button that will turn a single opt-in list to a double opt-in list. Know previous technical skill is needed when setting up an email ezine, it’s rather easy .